Rolex and The Amundi Evian Championship
Rolex serves as Partner and Official Timekeeper of the Amundi Evian Championship - golf’s only Major held in continental Europe. Each July, the world’s top women golfers gather at the Evian Resort Golf Club in Évian-les-Bains, France, to compete on a course as beautiful as it is demanding. Framed by the crystal waters of Lake Geneva and the majestic backdrop of the Alps, this tournament has become a defining stage in the sport since its inception in 1994 and elevation to Major status in 2013.
At Polacheck’s Jewelers in Calabasas, that same blend of elegance, precision, and performance is ever-present. Much like the athletes who walk the fairways of Evian, every timepiece and jewel reflects a pursuit of excellence shaped by tradition and elevated by craftsmanship.
Rolex is Partner and Official Timekeeper of golf’s only Major to be staged in continental Europe. The Amundi Evian Championship is played every July at the Evian Resort Golf Club in Évian-les-Bains, France. This demanding course is nestled between the pristine shores of Lake Geneva and the snow-capped Alps. Created in 1994, this women’s tournament was elevated to Major status in 2013.
A Major event
Since its first edition 30 years ago, The Amundi Evian Championship has grown exponentially to become an unmissable date on the golfing calendar. It is the only Major tournament to be played in continental Europe. Over time, the event has become a meeting point for the greatest women golfers in the world, pitted against each other in memorable duels that are etched into the discipline’s glorious history. Rolex Testimonees have excelled at the tournament, with victories from Annika Sörenstam (2000, 2002), Suzann Pettersen (2013), Lydia Ko (2015), Anna Nordqvist (2017) and Brooke Henderson (2022).
At the top of their game
The Amundi Evian Championship is contested annually on The Champions Course at Évian-les-Bains. The layout, which was completely redesigned in the late 1980s by architect Cabell B. Robinson, presents a number of difficulties that severely test the golfers’ skills. Situated between lake and mountain, the course offers a breathtaking panorama, where the beauty of the surroundings is matched by the demanding nature of the course and the precision required for each shot. “Playing Evian” has become a common expression, such is the enormity of the challenge.
“Women’s golf has always been a second thought in a lot of companies’ minds but not in Rolex’s mind. They’ve been there from the beginning and supported the game at different levels.”
Annika Sörenstam
“Evian is really a very special place for me, and this goes beyond the fact that I won my first Major here at 17.”
Lydia Ko
Rolex, Partner of women’s golf
Partner and Official Timekeeper of The Amundi Evian Championship since 2000, Rolex is associated with all the women’s Majors – The Chevron Championship, the U.S. Women’s Open, the KPMG Women’s PGA Championship, the AIG Women’s Open – as well as the discipline’s main tours, namely the LPGA (Ladies Professional Golf Association) Tour and the LET (Ladies European Tour). The brand also partners the ANWA (Augusta National Women’s Amateur), the biggest tournament on the women’s amateur golf circuit. Through a series of awards, notably the Rolex Player of the Year, Rolex ANNIKA Major Award, Rolex Junior Player of the Year and Louise Suggs Rolex Rookie of the Year, the Swiss watchmaker promotes and celebrates the excellence of a women’s sport in perpetual evolution.
Rolex and golf, a foundation of shared values
Golf is more than a sport. It embodies values that make it an experience unlike any other. Precision, integrity, humility and respect. These are qualities also deeply rooted in Rolex’s identity. It is for this reason that, for almost 60 years, Rolex has supported golf. This long-standing commitment was initiated in 1967 with legendary champion Arnold Palmer, who was joined by Jack Nicklaus and Gary Player, known as The Big Three. It now extends to the leading institutions and events as well as the sport’s top players and younger talent.
Golf is more than a game - it’s a reflection of values that resonate far beyond the course. Precision, integrity, humility, and respect define not only the sport but also the spirit of those who play it at the highest level. These same values are deeply woven into the identity of Rolex, which has proudly supported golf for nearly six decades. What began in 1967 with the legendary Arnold Palmer - and soon after, the iconic Big Three, Jack Nicklaus and Gary Player - has grown into a lasting partnership with the sport’s greatest institutions, championships, and rising stars.
At Polacheck’s Jewelers, this shared dedication to excellence lives on. Whether marking a milestone or honoring a legacy, each timepiece tells a story of discipline, achievement, and timeless elegance - values that unite the worlds of golf and fine craftsmanship.
