Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997 the brand was acquired by the Richemont Group and launched on the international market. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.


Survival instruments.

Solid and strong, with unrivalled visibility even at great depths and a uniquely distinctive appearance:

Essence of Panerai.

The Luminor reinterprets classic proportions in a contemporary manner, preserving all the characteristics which over the years have made this watch an icon of luxury sports watchmaking.

Contemporary elegance.

Luminor Due originates from a redesign of historic Panerai elements, to emphasize the versatility of a watch capturing the brand’s iconic sports identity while being suitable for the most elegant occasions.

Mechanical Legend since 30’s.

The Radiomir is the first watch designed by Panerai as a prototype in 1936 at the request of the Royal Italian Navy, for “a special luminous watch for divers”.