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Yesterday TUDOR went pink for the very first time by becoming the official timekeeper of the Inter Miami CF. Today, TUDOR is going pink again! Only this time, it’s with a watch. Originally made together with Jay Chou and now released to the public, this new version of the Black Bay Chrono celebrates the daring spirit of the TUDOR ambassadors.

Schaffhausen/New York City, IWC Schaffhausen announces the opening of its flagship boutique on Madison Avenue in New York City. The boutique offers new and exclusive amenities, bringing the finest craftsmanship and innovation from Schaffhausen to the city. Highlights include a fully transparent watchmaker atelier, a product test lab display and the Portugieser individualization service.   

Schaffhausen, IWC Schaffhausen has developed a proprietary luminous ceramic technology called Ceralume®. Based on a highly engineered and patent-pending process, developed by IWC’s engineering division XPL, the technology enables IWC to produce fully luminous ceramic watch cases for the first time. This is achieved by homogeneously mixing ceramic powders with high-grade Super-LumiNova® pigments, a luminous material that acts like a battery for storing light energy. In dark chamber tests, a fully luminous concept watch manufactured using the Ceralume® technology has emitted a bright blueish light for more than 24 hours.

Joining forces with Breitling brand ambassador, pro basketball’s Giannis Antetokounmpo, we introduce the co-designed Chronomat Giannis Antetokounmpo, a set of limited-edition timepieces embodying the athlete’s unstoppable energy and inspiring journey from the street courts of Athens to the towering heights of the NBA.

After 70 years, the Navitimer has gone beyond being a tool used by pilots to navigate their course. It has become a symbol for those plotting their personal journeys through life. 

IWC Schaffhausen celebrates the Year of the Dragon with a limited edition Portugieser Chronograph. Featuring a stainless steel case, burgundy dial, and gold-plated accents, this elegant timepiece is limited to 1000 pieces and boasts a unique dragon rotor visible through the sapphire glass case back.

Partnering with Warner Bros. Picture’s "Aquaman and the Lost Kingdom," IWC Schaffhausen unveils a limited edition diver's watch. Featuring bold 49mm Ceratanium® cases and black dials, it comes in red or blue accents, limited to 25 pieces each. With a perpetual calendar, chronograph function, and IWC's 89802 caliber, it's a true collector's item.

Experience history in the making as a one-of-a-kind timepiece commands record price. Panerai's legacy shines with a rare Angelus movement. Collaboration with Phillips supports ocean conservation efforts.

Emeralds add a touch of romance and intrigue to any piece of jewelry, whether you prefer rings, necklaces, earrings, brooches, bracelets, or timepieces. Have you ever thought about what emeralds represent or what the most expensive emerald in the world is called? This is the place to discover the emerald facts you didn’t know you needed to know.

Mother's Day is just around the corner, and it's time to start thinking about the perfect gift to show your love and appreciation for the most special woman in your life. While flowers and chocolate are sweet gestures, why not go above and beyond and give her a gift that she can cherish for years to come?

It’s the time of year where we celebrate the man, the myth, the legend: Dad. There’s no one in the world quite like him. This Father’s Day, show the dad in your life how much you appreciate him with a gift to remember! It is universally understood that dads are notoriously difficult to shop for; they deserve the best and will typically never tell you outright what it is they want. That’s why the experts at Polacheck’s Jewelers have designed the perfect Father’s Day gift guide that will make finding that special present, that much easier.